GRAFFFITEA
FITZROY, MELBOURNE AUSTRALIA
Nestled in Melbourne's vibrant Fitzroy suburb, Graffitea Rooftop Bar offers a unique and innovative take on social spaces. This rooftop destination seamlessly blends sustainability, health, interactivity, and responsible drinking in its design. Careful consideration was given to factors like orientation, sunlight, wind patterns, and street views during the planning process. The outdoor bar design encourages fresh air circulation, while an abundance of lush plants contributes to air purification.
However, what truly sets Graffitea apart is its focus on interactivity and creativity. Here, patrons are invited to come together with friends and partners to create vibrant street art masterpieces, turning the space into a canvas for artistic expression and community collaboration.
Sunken seating areas not only provide privacy but also offer breathtaking views of the city, with surrounding plants serving as a natural barrier against stray paint spray. Even the paint used in this artistic space is eco-friendly, sourced from the surrounding plants and leftover materials from the bar.
Job Type
Hospitality Design
Year
2022
Client Requirements
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New rooftop bar design in Fitzroy
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High level of air quality
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Sustainable and environmentally friendly design
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Interactive activities
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Strategy to maintain healthy drinking habits for patrons
Software
SketchUp
Enscape
Adobe Photoshop
Hand sketching
This commitment to sustainability ensures safety and environmental responsibility. The core idea is to reduce binge drinking by providing alternative forms of entertainment, emphasizing responsible social engagement.
Further promoting resource conservation, Graffitea hosts healthy dye workshops, teaching patrons how to create paint from the surrounding plants and materials, adhering to a closed-loop system.
Additionally, the venue sources its ingredients responsibly, with fresh produce grown on-site and locally sourced. This holistic approach extends to a large wall that invites individuals and groups to collaborate in creating vibrant street art, emphasizing the spirit of community and creativity.
In the heart of Fitzroy's bustling scene, Graffitea Rooftop Bar is a living work of art where sustainability and creative expression meet responsible entertainment, transforming the concept of a night out into a vibrant experience at the heart of Melbourne's eclectic culture.
Site Location
8 Gertrude Street, Fitzroy VIC
Fitzroy, situated in Melbourne, Australia, is a vibrant and eclectic inner-city suburb known for its rich cultural heritage, diverse community, and trendy boutiques, cafes, and street art. Nestled just north-east of the Central Business District, Fitzroy exudes a unique blend of bohemian charm and modern urban energy.
Images via Google Earth
NARRATIVE BOARD
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MAterials board
Vegetation
Supplier: Lawn
Classic Cream Crazy Paver Loose Stone Travertine
Supplier: Stone & Rock
Rammed Earth Sand
Supplier: Stonini
Recycled Timber
Supplier: Visan Group
Reclaimed Brick
Supplier: Empire Brick
CONCEPTUALISATION
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Branding Design
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The branding integrates various elements of the new bar's design: the leaf signifies the abundance of plants and the bar's health focus, the spray element represents the interactive aspect of spray painting, while the circle emblemizes the complete product life cycle,
